ABOUT
FUUL PROOF
RYAN GUENTER
A dual sport (baseball/hockey) collegiate athlete; being part of a team has been a constant. Combining his athletic and educational pursuits, Ryan obtained three university degrees, including a Bachelor of Arts (Psychology), Bachelor of Management (Human Resources) - University of Lethbridge, and Master of Arts (Sport Psychology) - University of Alberta.
Over the past 15 years within the WHL, Ryan has worked with the Chilliwack Bruins/Victoria Royals franchise in several different scouting capacities (2016 BC Division & Scotty Munro Champions). He also served as an Assistant Coach and Manager of Scouting & Hockey Operations with the Winnipeg ICE franchise (2022/2023 Scotty Munro Champions, & 2023 Eastern Conference Champions). Ryan recently worked as the Mental Performance Coach for the Swift Current Broncos (2024 Central Division Champions).
SERVICES
Fuul Proof offers individual and team mental performance services for all Athletes.
Our one-on-one offerings focus on building core mental performance skills, including:
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Building the skill of resilience
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Creating a process-driven mindset
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Preparation and visualization techniques
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Self-talk strategies for different stages of competition
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Practicing active mindfulness
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Conscious breath work
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Fostering self awareness and guidance of role/identity as an individual within a team
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Individualized parent/coach sessions
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Enhancing and developing personal mental skills
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Establishing a unified team mindset
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Cultivating a growth-oriented culture
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Developing momentum strategies
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Crafting a customized team identity
Designed to strengthen both individual and collective performance - Key focus areas include:
THE VISION
To be a trusted mental performance resource, recognized for empowering athletes to achieve sustained excellence and well-being, both on and off the field/ice/pitch/court.
THE MISSION
To provide comprehensive, evidence-based mental performance training to elite athletes of all ages and across all sports, fostering resilience, focus, and self-belief. At Fuul Proof, we are committed to:
Individualized Support: Tailoring our programs to meet the unique needs and goals of each athlete or team.
Performance Enhancement: Equipping athletes with the mental skills to optimize performance under pressure.
Collaborative Partnerships: Working closely with coaches, trainers, and support staff to create a cohesive and supportive environment.
Innovation & Excellence: Continuously advancing our knowledge and practices through research and professional development.
PUBLICATIONS
RESEARCH
Volume 33, Issue 4, 2019 Edition of The Sport Psychologist, “Talent Identification in Youth Ice Hockey: Exploring ‘Intangible’ Player Characteristics.”
BOOK
Scouting for Intangibles – Fostering Culture Through Intangibles (Available again Soon!)
PERFORMANCE PROOF
Mental Performance Coach /
Senior Scout with the Royals
One of Ryan's current roles is Mental Performance Coach / Senior Scout with the Royals. Ryan is honoured to be involved in the development of current and future roster players with a specific focus on mental framework/skills. Additionally, Ryan assists with the identification of potential players for this club and helping the senior management prepare for the annual WHL prospects draft.
SATISFIED CLIENTS
As a former WHL player in the mid-1990s, I experienced the impact that a loss of confidence can have on an athlete’s performance. During my playing years, there were times when my confidence dipped, and even the simplest plays became difficult. This had a significant effect on me mentally—something many athletes can relate to at various points in their careers.
Understanding how critical the mental side of the game is, I knew I wanted to provide my children with the right support to navigate similar challenges. That’s why we began working with Mental Performance Coach, Ryan Guenter.
Ryan has played a vital role in my children’s athletic and personal development. He has guided them through difficult moments and equipped them with tools and strategies to strengthen their mental resilience. His support has not only enhanced their performance on the ice and on the field but has also contributed to their growth and confidence outside of sport.
I highly recommend Ryan Guenter to any athlete or parent looking to support their child’s mental well-being and overall development.
Mike Haley
~Athlete Parent
Working with Ryan was a game-changer for our team. His ability to truly connect with each individual player sets him apart. He doesn’t just deliver a one-size-fits-all approach—he takes the time to understand each athlete, builds trust, and creates a personalized plan that builds their confidence and brings out their best.
Whether it’s helping a player stay focused under pressure, bounce back from a tough game, or believe in themselves during a slump, Ryan meets them exactly where they’re at. His support has had a noticeable impact not just on performance, but on the overall mindset and growth of our team. He was an essential part of our success with the Swift Current Broncos the last two seasons.
Taras Mcewen
~Coach
I’ve been working with Ryan the past two seasons on the mental side of my game, and it has helped me tremendously. I think the biggest takeaway is that Ryan has allowed me to enjoy the game again. I used to put so much pressure on myself, and I would lose the enjoyment of the battle. As a result, my play suffered and I didn’t feel myself outside of hockey, at times. When Ryan and I worked on being more mindful and how I could to get back to enjoying the moment using breath and self-talk strategies. As a result, I found myself enjoying the competition again. When I started to have fun and enjoying the moment, I found my game improved as well as my life outside of hockey.
Joey Rocha
~Athlete
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